Natasha Chilcott is the head of sales and marketing at Marr Media, a social media marketing agency based in Vancouver, Canada. Based in Kelowna, British Columbia, she’s part of a fully remote team. Natasha is focused on aligning Marr Media with organizations with shared values and pairing its team with brands that inspire them creatively.
As part of our Creative Class podcast episode, we dive into the evolving landscape of social media and its integration with other marketing strategies, shedding light on the future of social media driven by artificial intelligence and technology.
Join us as we uncover the importance of authentic engagement, user-generated content, and customer incentives in the realm of social media marketing.
What to look out for
Overview of Marr Media
- Natasha Chilcott’s role as director of sales and marketing at Marr Media Group.
- Marr Media’s approach in beginning its strategy process with a one-month analysis of the client’s brand and social media presence.
- Focus on engagement over follower growth.
- Tailored recommendations for social media platforms based on the client’s ideal customer profile, audience, and product.
Social media strategy
- Evolving from influencer marketing to social partnerships, prioritizing long-term relationships over one-off partnerships.
- Emphasis on long-term partnerships and the organic and constant building nature of social media
- Optimal performance is typically achieved over a year.
- Emphasis on revenue generation through social media efforts.
Services and special programs
- Marr Media’s unique social accelerator program for clients who want to implement social media strategies themselves.
- The agency’s provision of strategic direction and revenue generation through social media, focusing on authentic storytelling and mapping to other marketing strategies.
- Not handling reputation or crisis management on social media, but partnering with PR firms for such cases.
Future of social media
- The future of social media is expected to move toward a more integrated experience, driven by artificial intelligence and technology.
Challenges faced by businesses
- Businesses struggle with tone of voice, follower selection, and perceptions on social media.
- Emphasis on the importance of authentic engagement and the need to understand and cater to the audience’s needs and values.
Cultural differences in social media marketing
- Natasha Chilcott explains American and Canadian businesses’ differing mindsets and willingness to invest in social media marketing.
User-generated content (UGC)
- The value of user-generated and customer-generated content on social media.
- Integration of user-generated content into marketing strategies and insights into incentivizing customers to create content.
About Marr Media
Main website: https://www.marrmediagroup.com/what-we-do
Instagram: https://www.instagram.com/marrmediagroup/
LinkedIn: https://www.linkedin.com/company/marr-media-group/